-Unique Store

This electronics store is situated in the emerging neighborhood of Ironbound, New Jersey. The design concept revolves around the creation of a wooden ribbon that seamlessly integrates multiple elements of the store’s interior and branding. This ribbon functions as the front sign, the ceiling, the back wall, and the floor, creating a cohesive and dynamic design language throughout the space.

Long strips of LED lights are subtly hidden along the wooden ribbon, adding a modern touch while highlighting the various architectural features. The result is a striking and unified design that both defines the store's identity and enhances the overall customer experience.